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Food Trends from Korea and beyond—

through the lens of a Korean F&B marketer, buyer, and food blogger.

📢 FOOREND is a newsletter that now has over 3,000 subscribers in Korea. Readers love it because it makes sense of what’s happening in the food world — from viral street snacks to corporate F&B strategies.

Now, I’m bringing FOOREND to English readers. I’d love for you to join me in exploring how food culture is shifting in Korea and beyond. If you subscribe now, you’ll get weekly updates:

  • Korean Food Trends (1st & 3rd Fridays)
  • Global Food Trends (2nd & 4th Fridays)

📱 Plus, FOOREND shares even faster updates on Instagram Stories — so don’t miss out and make sure to follow us via the link below

☃️F&B Winter, Each Brand’s Survival Move♟️🔥

Oct 3, 2025

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5 min read

☃️F&B Winter, Each Brand’s Survival Move♟️🔥

🎬Anime Fans Rejoice! Global Collab Menus Are Here🧟⚔️

Sep 26, 2025

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4 min read

🎬Anime Fans Rejoice! Global Collab Menus Are Here🧟⚔️

🎤Tyler, the Creator Hypes Up Mom’s Touch🍔👑

Sep 18, 2025

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5 min read

🎤Tyler, the Creator Hypes Up Mom’s Touch🍔👑

🍵Matcha Burger in Dubai, Matcha Pizza🍔🍕

Sep 11, 2025

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5 min read

🍵Matcha Burger in Dubai, Matcha Pizza🍔🍕

🎯How Korean companies take K-Food worldwide🥟🌊

Sep 4, 2025

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4 min read

🎯How Korean companies take K-Food worldwide🥟🌊

🍔Babies Eat Meat While Adults Order Kids’ Meals in America?👶🥩

Aug 28, 2025

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4 min read

🍔Babies Eat Meat While Adults Order Kids’ Meals in America?👶🥩
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Thank you my FOOREND!

If you’d like to keep getting the latest food & beverage business and trend insights — from Korea and around the globe — just drop your email below and I’ll send them straight to your inbox.

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