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Food Trends from Korea and beyond—

through the lens of a Korean F&B marketer, buyer, and food blogger.

📢 FOOREND is a newsletter that now has over 3,000 subscribers in Korea. Readers love it because it makes sense of what’s happening in the food world — from viral street snacks to corporate F&B strategies.

Now, I’m bringing FOOREND to English readers. I’d love for you to join me in exploring how food culture is shifting in Korea and beyond. If you subscribe now, you’ll get weekly updates:

  • Korean Food Trends (1st & 3rd Fridays)
  • Global Food Trends (2nd & 4th Fridays)

📱 Plus, FOOREND shares even faster updates on Instagram Stories — so don’t miss out and make sure to follow us via the link below

🍄From Truffle to Cognac to Strawberry Bombs, Korea’s Year-End Cake Trends🥃🍓

Dec 4, 2025

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5 min read

🍄From Truffle to Cognac to Strawberry Bombs, Korea’s Year-End Cake Trends🥃🍓

🐟Salmon Corn Dog with Prebiotic Cola?🥤🌿

Nov 27, 2025

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4 min read

🐟Salmon Corn Dog with Prebiotic Cola?🥤🌿

🍽️ The Rise of Diverse K-Breakfasts 🍙☀️

Nov 20, 2025

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5 min read

🍽️ The Rise of Diverse K-Breakfasts 🍙☀️

🧀From Fondue to Dubai Choco: McDonald’s Global Lineup🍫🍦

Nov 13, 2025

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4 min read

🧀From Fondue to Dubai Choco: McDonald’s Global Lineup🍫🍦

🍜Korean FOOREND taken over by the 'Ramen Kkanbu'🐄🍗

Nov 6, 2025

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6 min read

🍜Korean FOOREND taken over by the 'Ramen Kkanbu'🐄🍗

💬Forbes’ Top F&B Trends for 2026🍽️🗞️

Oct 23, 2025

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6 min read

💬Forbes’ Top F&B Trends for 2026🍽️🗞️
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Thank you my FOOREND!

If you’d like to keep getting the latest food & beverage business and trend insights — from Korea and around the globe — just drop your email below and I’ll send them straight to your inbox.

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