🎃When the air smells like pumpkin, you know fall’s begun!🍁🍂

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✔ A viral meme trend is spreading overseas where people are literally drinking the iconic Pumpkin Spice Latte (PSL) out of real hollowed pumpkins.

• With its signature cinnamon, nutmeg, and clove notes, the PSL remains the “official flavor of fall.” This year, fans have taken it further by carving small pumpkins into cups.

• Videos on TikTok and Instagram show people handing their pumpkins to Starbucks baristas saying, “The real PSL belongs in a pumpkin!”

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🧑🏻💬 Turning a pumpkin into both a meme and a brand experience — absolute genius. Someone in Korea, please make this happen! 🎥

🔗IG @sophiesophss

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✔ U.S. pizza brand &pizza launched its limited-time Pumpkin Spice Knots for fall.

• The brand’s signature dough is filled with warm pumpkin spice filling, baked, and finished with vanilla icing and powdered sugar.

• CEO Mike Burns commented, “Brands hang their hats on pumpkin spice every year — but it’s boring. We don’t follow trends. We hijack them.”

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🧑🏻💬 Pumpkin pizza sounds wild, but honestly? Considering Korea’s love for sweet potato pizza, this might actually slap. 😉

🔗QSR Magazine

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✔ McDonald’s U.S. is celebrating fall with three returning pumpkin items:

• Pumpkin Spice Latte, Pumpkin Spice Iced Coffee, and Pumpkin & Crème Pie — a turnover-style crust filled half with pumpkin pie filling and half with vanilla crème.

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🧑🏻💬 When the weather cools down, pumpkin flavor isn’t just for coffee — it’s for McDonald’s too. You can almost smell autumn in every sip and bite. 👊

🔗IG @markie_devo

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✔ Baskin-Robbins and Häagen-Dazs both launched their own pumpkin spice desserts for the season.

• Baskin-Robbins introduced Pumpkin Cheesecake Ice Cream as its Flavor of the Month, plus the Pumpkin Spice Cappy, a frozen coffee blend of pumpkin cheesecake ice cream and coffee topped with whipped cream and cinnamon.

• Häagen-Dazs joined in with a Pumpkin Spice Shake (made with dulce de leche ice cream and real pumpkin), a Pumpkin Spice Dazzler Sundae, and a Pumpkin Spice Dipped Waffle Cone rolled in cinnamon cookies.

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🧑🏻💬 Imagine a warm pumpkin pie topped with pumpkin cheesecake ice cream, then washed down with a pumpkin spice shake — that’s autumn perfection right there🍰

🔗Restaurant Business

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✔ Tim Hortons U.S. unveiled three pumpkin spice favorites as part of its limited “Feel Good Fall” campaign.

• Pumpkin Spice Latte — espresso blended with pumpkin spice syrup, topped with whipped cream and drizzle

• Pumpkin Spice Iced Capp — the signature frosty beverage with a pumpkin twist

• Pumpkin Spice Muffin — a seasonal muffin filled with creamy cheesecake

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🧑🏻💬 Meanwhile in Korea, Tim Hortons is running a Maple Festival instead — maybe pumpkin spice just isn’t part of our fall DNA yet? 🤔

🔗Bake Magazine

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🕗1st & 3rd Fridays – Korean Food Trend Highlights

🕗2nd & 4th Fridays – Global Food Trend Highlights

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