🎤Tyler, the Creator Hypes Up Mom’s Touch🍔👑

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✔ Inspired by a viral scene in K-Pop Demon Hunters, CU launched its 'K-Tong Beef Bulgogi Kimbap,' designed to be eaten uncut, just like in the show.

• Uses beef bulgogi—popular among international customers—with packaging that boldly reads 'No-cut beef bulgogi kimbap.'

• After the show aired, foreign card transactions at CU jumped 185% YoY, and kimbap sales skyrocketed 231%.

🧑🏻💬The synergy of K-Culture and K-Food is powerful—FOOREND might one day be at the center of it, too🕺

🔗_Hankyung

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✔ During his Seoul concert, Tyler, the Creator went viral praising Korean chicken & burger chain Mom's Touch.

• After trying the 'Edward Lee Chicken Burger,' he exclaimed, 'Oh my god, that sxit is delicious — make some noise for Mama's Touch!'

• BTS's V, RM, and J-Hope laughed in the audience; afterward, V posted a burger shot with, 'Having Mom's Touch tonight.'

🧑🏻💬Check the viral Shorts—there's even a comment from the local Mom's Touch store owner listing all the fried chicken he ate in 2 days. Mom's Touch, please launch a 'Mama's Touch' collab line with Tyler ASAP—strike while the iron's hot🌊

🔗_{Chosun Ilbo}

📱_{Tyler, the Creator's Viral Surprise 'Mom's Touch' Worship Video}

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✔ 'Eolbaksaa,' a collab between GS25 and Dong-A Pharmaceutical, sold 2.5M units in just 2 months, becoming GS25's #1 beverage.

• Packs the iconic PC café mix of Bacchus energy drink + soda + ice into a ready-to-drink product.

• With back-to-school season, sales at 120 campus-area GS25 stores soared 197.7% in early September vs. last month.

🧑🏻💬I used to mix this during all-nighters at PC cafés—if this existed back in my college days, I'd have lived on it🥤

🔗_Newsis

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✔ Emart24 teamed up with Shinsegae Food to launch the 'Double Beef Cheeseburger' and 'Black Pepper Double Burger' with patties made from 69% whole beef.

• Instead of the usual bulgogi or tartar sauces, these use chef-developed signature barbecue and black pepper sauces.

• Two thick patties with grilled onion and pickles are packaged in a transparent container so customers can see the ingredients.

🧑🏻💬I try every burger brand out there—next up, reviewing Emart24's Double Beef Cheeseburger on my Instagram story🍔

🔗_{Maeil Business}

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✔ Lotte Wellfood's sweet potato lineup, made with local Gochang produce, sold out nationwide just 2 weeks after launch.

• Even with 70% more supply than last year's chestnut series, sell-through was twice as fast, with stockouts at major retailers.

• Popular items included Custard Latte, Margaret Cookies, Binch, Crunky, ABC Cookies, Malang Cow Milk, ZERO Jelly, Bbangppare Ice Cream, and more—10 products total.

🧑🏻💬Tried to grab one at my local mart but they were gone… will hunt for it near the office👀

🔗_Edaily

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