🍽️ The Rise of Diverse K-Breakfasts 🍙☀️

1️⃣🍽️ Lotte Hotel Launches Its Breakfast Membership 💳☕

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✔ Lotte Hotel has introduced a 2 million KRW breakfast membership, “The Morning,” which includes 40 breakfast vouchers.

• Members also receive one Afternoon Tea voucher (for 2), 10 valet passes, and Trevi Club perks such as 15% off rooms and up to 20% off hotel restaurants.

• Applicable at 5 locations—Seoul, World, Jeju, Ulsan, and Busan—though Seoul and World are limited to weekdays.

🧑🏻💬 After seeing actress Sunwoo Yong-nyeo enjoy her hotel breakfast, this feels like Lotte catching the trend just in time… Frequent hotel-goers might love this 😳

🗞️ Seoul Economic Daily

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2️⃣🏪 Foreign Tourists Having Convenient-Store Breakfast in Myeongdong 🍙☀

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✔ With the surge of foreign visitors, Seven-Eleven’s morning meal sales in Myeongdong have jumped over 20%.

• Yogurt, soy milk, porridge, and gimbap are top sellers, leading stores to release new items tailored to foreign tastes such as “whole gimbap,” “23-grain soy milk,” and “walnut sweets.”

• Key tourist-area stores (Myeongdong, Seongsu) now offer multilingual price tags, foreign-language staff support, and currency-exchange kiosks.

🧑🏻💬 At some point, convenience-store breakfast just became part of the “K-Travel routine” for foreigners. Thinking about it… we also binge Japanese convenience-store food content, so maybe it’s only fair 🤔

🗞️ Wikitree

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3️⃣🍝 Cafés Expanding Breakfast Menus to Pull in Morning Customers 🍳🥤

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✔ With coffee competition heating up, cafés are turning breakfast into their next battleground.

• The Coffee Bean is pushing bundled morning sets, and Ediya is rolling out pizzas, burgers, and sandwiches freshly prepared at the “Ediya Coffee Lab.”

• Hollys now offers 44 different meal-type menu items, including soufflé omelet rice and truffle soup bowls—helping boost Q2 sales by 10%.

🧑🏻💬 At this rate, cafés might smell more like butter than coffee… The next phase of the café war might just be the brunch war 😅

🗞️ Herald Economy

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4️⃣🎀 EGGS DROP × Disney: New Sunny Side Brunch 🌤️🍞

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✔ EGGS DROP has launched three all-day brunch plates in collaboration with Disney Korea featuring “Mickey & Friends.”

• The lineup includes Good Morning, American, and Avogarden brunch plates—featuring French toast, eggs, bacon, and avocado.

• With accessible pricing and Disney goods included, the brand is aiming squarely at the kidult demographic.

🧑🏻💬 Normally big IP collabs stay limited or offline-only, so offering casual, deliverable brunch plates is… a surprisingly clever move 😮

🗞️ Wikitree

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➕ 🍙 FOOREND Subscriber-Exclusive! 'SmileBab' Office-Delivery Breakfast Experience 🗯

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✔ SmileBab, Korea’s No.1 corporate breakfast provider (delivering over 6,000 freshly cooked meals daily at 3 AM), is offering a limited trial exclusively for FOOREND subscribers.

• By applying for this experience, you can try the full service exactly as provided to real corporate clients—on-site setup, curated menu composition, and service delivery.

• With over 250 rotating menu items, monthly specials, seasonal dishes, and a 95.6% client retention rate, you can experience why the brand has led the market for 13 years.

🧑🏻💬 Office breakfast is reportedly the most-loved employee benefit these days—boosting well-being, productivity, and team satisfaction. Since this is a FOOREND-exclusive event, feel free to apply via the link below! ☀️