🍵Matcha Burger in Dubai, Matcha Pizza🍔🍕

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✔ Dubai food truck brand Flare has launched bold matcha-inspired items spanning burgers, wraps, and fries.

• Signature dishes include the “Matcha Fried Chicken Burger,” “Matcha Beef Burger,” “Matcha Wrap,” and “Loading Matcha Fries.”

• Surprisingly, the flavor isn’t overpowering — more like a subtle pickle-juice tang that pairs well with patties.

🧑🏻💬Flare actually debuted its Matcha Burger six months ago, but its latest launch is a spicy “Korean Sando.” Matcha hype aside, K-trends are taking over too🔥

🔗_{Curlytales |} 📱_{Flare Instagram}

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✔ Pizza Hut Japan teamed up with Kyoto’s historic teahouse Gion Tsujiri (founded 1860) to launch the “Handy Melts Matcha Shiratama Kuromitsu” sweet pizza.

• Topped with matcha paste, shiratama mochi, mozzarella & cream cheese, and black sugar syrup, on matcha dough — timed for Tsukimi (moon-viewing) season.

• Available until October 26, with a promo giving away Gion Tsujiri tea bag sets via social campaigns.

🧑🏻💬Imagine Korea’s rice cake dessert brands dropping a matcha-red bean + black sesame pizza collab. Odd as pizza, but think of it as a crepe — it might just work👀 🔗_{Food Beast}

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✔ In the US, pumpkin dominates fall menus — but now matcha is sharing the spotlight.

• Gregory’s Coffee launched the “Full Moon Matcha” (salted egg yolk syrup + sesame foam), “Yuzu Peach Matcha,” and even a “Matchacado” smoothie (avocado + matcha).

• Peet’s Coffee added iced matcha latte with boba pearls to its fall menu lineup.

🧑🏻💬Fall used to mean only pumpkin spice. Now, even in pumpkin season, matcha holds its ground. A seasonal trend that’s bending the rules🍁

🔗_{Restaurant Business}

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✔ With tourism and social media fueling demand, matcha is exploding worldwide — from Starbucks UK lattes to Krispy Kreme Singapore donuts.

• US importers are running out within days as cafés request 1kg orders daily. Even traditional brands like Kyoto’s Uji and Tokyo’s Chazen face sellouts.

• Heatwave-driven crop loss, labor shortages, and a 15% US–Japan tariff are tightening supplies further.

🧑🏻💬Who knew matcha would become a scarce resource? The boom has truly gone global🍵

🔗_BBC

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✔ CJ Foodville’s Tous Les Jours sold out of its new matcha breads and cakes across Vietnam, surpassing 800,000 units sold.

• Offerings span eight items, from “32-layer Matcha Bread” to roll cakes and drinks. In August alone, sales hit one every 10 seconds.

• Backed by local production and a “Your Matcha is Back” campaign, it’s become a flagship case of K-bakery blending with matcha mania.

🧑🏻💬 Matcha isn’t just Japan’s anymore — paired with K-bakery, it’s sweeping Asia as a defining flavor🧩

🔗_{REAL FOODS}

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