🍜Korean FOOREND taken over by the 'Ramen Kkanbu'🐄🍗

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✔ Samyang Foods launches Uji Ramen Samyang 1963, marking its entry into the premium ramen market.

• The relaunch comes 36 years after the 1989 Uji oil scandal, symbolizing a modern reinterpretation of the brand’s founding spirit.

• Using a Golden Blend Oil that mixes beef tallow and palm oil, plus a rich bone-broth base with radish, green onion, and spicy chili flakes for extra depth.

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🧑🏻💬 Many reviews say it’s not the same as the 1963 original — but calling it 'a declaration for the future, not a restoration of the past' really tells us where Samyang is headed🍜

🗞️Chosun Ilbo[KR]

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✔ Japanese business magazine Nikkei Trendy named Shin Ramen Tumba one of its 2025 Hit Products Top 30.

• Loved by Japan’s younger generation for its spicy-creamy flavor and chewy noodles—1 million units sold out within 2 weeks, 7 million total sold.

• Now stocked in all three major convenience chains—7-Eleven, FamilyMart, and Lawson—cementing K-ramen’s local impact.

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🧑🏻💬 Even Buldak never made this list🔥 Looks like Korea has officially cracked Japan’s fusion-spicy market!

🗞️Yonhap News[KR]

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✔ Running Nov 7–9 around Gumi Station, this year’s 'Original'-themed festival fuses freshly-fried ramen with K-content for a city-style food fest.

• 'God Land' sells a Shin Ramen × K-Pop Demon Hunters limited edition (120 k units), while the 'Hururuk Lounge' offers six themed zones—from Family to Old Town—for picnic-style ramen tasting.

• The GUMI RAMYUN STATION 475 pop-up features Ramen MBTI tests, capsule draws, and live music through year-end.

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🧑🏻💬 After Kimcheon’s Kimbap Festival, let’s see if Gumi’s Ramen Festival also becomes the next local legend😋

🗞️Maeil Newspaper

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✔ Nikkei Plus One ranked Squid Jjamppong 3rd among Asian instant ramen that pair best with rice.

• Japanese gourmets praised it as a spicy seafood soup with chewy thick noodles, applauding the deep umami broth.

• Made with real squid extract and seafood paste instead of artificial flavors—earning acclaim for bringing Korean broth culture to Japan.

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🧑🏻💬 Funny enough, the Samdaejang YouTube thumbnail even appeared in the article😂 Seeing K-ramen recognized for depth, not just heat, feels great🔥

🗞️Korea Economic Daily

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✔ After the APEC-week dinner between NVIDIA’s Jensen Huang, Samsung’s Lee Jae-Yong, and Hyundai’s Chung Eui-Sun, Kkanbu Chicken’s Samseong-dong sales doubled—and the brand even launched an 'AI Kkanbu Set.'

• The set, featuring the exact menu the three leaders shared, sparked shortages and temporary store closures from overwhelming demand.

• Banana Milk (by Binggrae) that Jensen handed out to fans also sold out, while orders for Hwangnam Bread tripled after Xi Jinping remarked it was “delicious.”

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🧑🏻💬 Within a day, chicken, banana milk, and Hwangnam Bread all went viral—the so-called 'Jensen Huang Effect.' APEC turned into the best K-food campaign ever🍌🍗

🗞️SBS Biz

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✔ Position: Marketing (Brand / Digital / Promotion)

How to Apply

• Email: [email protected]

• Subject: [Marketing Application] Name _ Phone Number

Responsibilities

• Develop and execute brand marketing strategies

• Plan and manage online & offline campaigns

• Create and analyze SNS content performance

• Design store promotion plans to boost sales

• Conduct market and consumer insight analysis

• Lead new menu / product launch marketing

• Manage external agency collaboration

Qualifications

• 3+ years in marketing

• Experience in brand strategy & campaign planning

• Strong data-driven performance skills

• Excellent reporting & communication ability

• Agile execution mindset

Preferred Experience

• F&B or franchise industry background

• Social media operation experience

• Agency collaboration skills

• Brand launch project experience

Conditions

• Full-time position

• Location: 16 Dosandaero 58-gil, Cheongdam-dong, Gangnam-gu, Seoul

• Salary: Negotiable (please state expected salary in resume)

Process

• Document Screening → Interviews (1st & 2nd) → Final Offer

Documents Required

• Resume and Cover Letter

• Portfolio (optional)

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🧑🏻💬 Funny story — while writing this very newsletter on Friday night, a Kkanbu staff member dropped their hiring notice in our group chat😂 So why not feature it here? If they insist on thanking me, I’ll gladly take a chicken coupon instead of cash😇 — and raffle the rest to our subscribers!

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