🍽️FOOREND's Friends! Former Food MD · Baking Studio Owner✨

After six years as a food merchandiser at No Brand — E-mart's private label — Aihyun Kwon now runs three baking studios. She started reading FOOREND because it "smells of the real industry," and over time she moved from designing products to designing spaces and experiences.

After graduating, I worked as a food MD at a major retailer (E-mart's No Brand) for about six years; now I run three baking studios. I used to design products — now I design spaces and experiences.

With a physical space, you see customers react right away — that's the biggest draw. Building a place that becomes someone's date, their memory, their happiness is such fun. Above all, it's an honor to turn what's in my head into a real space.

I wish I had several bodies… ^^ Operations, staff, customers, shoots, branding, marketing — some days there just aren't enough hours. Wherever I go, I've caught the habit of thinking through a marketing lens

My stamina is hopeless ^^. When I wake up, I start the day with a brisk walk. Daytime is studio + shoots + meetings, and at night I spend a lot of time tracking trends or reading up on branding.

Even on weekends I'm sometimes tied to the shop, and I'll quietly look around the space wondering "why don't foreign customers come here?" (laughs). I try to fit in the occasional trip, too!

I'm drawn to "how small brands build fans." Watching influencers who are great at self-PR, I feel like trying it myself. I also love sharp branding and people who love their own work ♡

I try to guard against shrinking by comparing myself to others. Once you start minding it there's no end — so I avoid living tied to reviews.

These days I think a brand's sensibility and experience matter more than just 'tasting good.' Because F&B meets people's lifestyles up closest of all, its potential feels even greater ahead. I hope FOOREND helps many people gain a wider view and quality insight ♡

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