1️⃣🏨5-Star Kimchi Marketing Revives Hotel F&B🥬🌶
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✔ Josun Hotel, Walkerhill, Lotte Hotel, and Dragon City are leveraging kimchi as their new growth driver in F&B.
• Walkerhill’s kimchi sales rose 56% YoY in H1, becoming the first hotel to export kimchi to the US.
• Lotte Hotel’s online sales surged 80%, proving “hotel kimchi” can become mainstream.
🧑🏻💬 With rising labor and ingredient costs, hotel F&B usually barely breaks even—this kimchi pivot is a clever way to find new life!✨
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✔ Kancho’s “Find Your Name” campaign sparked the “Kancho-ggang” meme, boosting convenience store sales by 400–700%.
• With IU and influencers joining in, new slang like “Kancho Dragon Ball” emerged, with resales of idol-name Kancho packs online.
• Lotte Wellfood tripled production, but the event will still end in November as planned.
🧑🏻💬Blowing up the trend was one thing—but ending it on schedule to leave a lasting memory? Smart move by Lotte Wellfood🍪
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3️⃣🍞IP Marketing Heats Up: Paris Baguette, Nongshim, GS25🎬👾
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✔ Paris Baguette collaborates with Netflix animation K-pop Demon Hunters, launching 5 new products and store wrappings.
• Nongshim sold 1,000 “KDH Special Sets” in just 100 seconds, expanding exports to North America, Europe, and Southeast Asia.
• GS25 rolled out KDH kimbap and snack sets, joining the battle for fandom-driven IP marketing.
🧑🏻💬 From Squid Game soju to Black & White Chef burgers, now KDH—F&B marketers are racing to secure the next hit IP👊
📨Previously covered in the 25.07.18 Korean Food Trends: [💃From Jennie to KDH, Nongshim’s “Harurara” Play👼🪽]
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4️⃣🍵The Matcha Wave Isn’t Over Yet💚🌿
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✔ Lotte Wellfood, Orion, and Crown keep launching matcha versions of Moncher, Binch, Couque d’Asse, and Choco Songi.
• GS25’s August matcha sales jumped 50x YoY, with similar spikes across other convenience chains.
• Starbucks, Twosome Place, Gongcha, and even convenience-store alcohol categories are expanding with matcha flavors.
🧑🏻💬 As mentioned before, the global matcha hype is still strong! Marketers are milking it while they can👏
📨Previously covered in the 25.09.2nd Week Global Food Trends: [🍵Matcha Burger in Dubai, Matcha Pizza in Japan🍔🍕]
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5️⃣🍴Ultra-Low Pricing Hits Big with Deli by Ashley💸🚀
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✔ E-Land’s “Deli by Ashley” hit 10M units sold in 18 months, with Mar–Aug 2025 sales up 600% YoY.
• Direct sourcing plus group-wide synergy made the KRW 3,990 (≈USD 2.90) flat price a mega-hit.
• Stores with Deli by Ashley saw overall floor sales rise 20–30% YoY, even in department stores.
🧑🏻💬 One well-timed hit like Deli by Ashley can lift not just F&B but also E-Land’s dining and retail divisions—what a winning move in a downturn🎯
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🕗1st & 3rd Fridays – Korean Food Trend Highlights
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