1️⃣🤖 Starbucks partners with ChatGPT☕🗽
⠀
✔ Starbucks launched an official app in the ChatGPT App Directory, testing a service where AI recommends personalized drinks based on your mood, the weather, or even a photo of what you're wearing today
• Customers can tag @starbucks on ChatGPT and share their current state via photo or text — AI suggests drinks, lets you start the order inside ChatGPT, and then hands off to the Starbucks app for payment
• This is the first major restaurant chain to integrate ordering via an AI agent, with the core philosophy being "start from the mood, not the menu"
🧑🏻💬 As someone deep into studying AI lately, things are shifting on a weekly basis — and this feels like the first "official" AI integration case in F&B…! With so many AI collabs on the horizon, I'm already wondering who'll be first to team up with the trending Claude Code next 👀
🗞️ Restaurant Business | https://www.restaurantbusinessonline.com/technology/chatgpt-can-now-help-you-pick-your-starbucks-drink ⠀ ⠀
2️⃣🧅 The new video trend? Ingredients teaching you how to cook themselves🤖📱
✔ AI-generated videos where onions, garlic, and other ingredients literally talk and share cooking tips are becoming a new genre of TikTok food content, racking up millions of views
• Dubbed "AI Slop," this low-quality AI content is mostly posted by anonymous spam accounts, featuring bizarre staging where ingredients explain their own recipes while being dropped into boiling water or sliced with a knife
• While some appreciate how easily basic cooking tips are delivered, critics point out that misinformation is often included — so viewers should watch with a critical eye
🧑🏻💬 Videos where ingredients narrate their own chopping?? It's so bizarre that you can't help but keep watching — I get the psychology, but it's really not for me 🫠
🗞️Food & Wine | https://www.foodandwine.com/ai-food-videos-tiktok-trend-11949899
⠀
3️⃣🥞 The ultra-thick pancake trend🌎🍽️
✔ Instead of the classic pancake stack, one or two extremely thick pan-baked pancakes are becoming the new brunch trend across U.S. restaurants ⠀
• NYC's Golden Diner started the viral wave by pouring yeasted batter into a small pan and baking it into a dome shape — the trend is now spreading fast across brunch scenes in London, Toronto, Manila, and Tokyo ⠀
• Rather than a solo dish, it's increasingly being consumed as a shareable table centerpiece, with premium versions (smoked trout, truffle, etc.) also emerging — reshaping the positioning of pancakes altogether
🧑🏻💬 Sharing a single pancake across the table sounds unusual at first, but think about it — it's not that different from Koreans sharing one jeon (savory pancake) together, right? In an era where visuals equal menu power, differentiation through sheer height is a clever move 🥞
⠀
✔ Motokichi Yukimura, chef of the Kyoto restaurant Kichi Kichi, is embarking on his first-ever U.S. pop-up tour this month
• His signature "omurice dance" — a performance where he cuts or flips a soft omelet over a bed of rice with signature dance moves — has earned him millions of followers on social media worldwide
• The tour runs Miami (4/17–21) → New York (4/23–25) → LA (4/27–28) for anyone who wants to catch him
🧑🏻💬 The name might not ring a bell on paper — but if you've seen his face or videos, you've definitely scrolled past him on Reels or Shorts at least once! A single pop-up tour hitting three U.S. cities shows F&B is now operating at the same scale as artist tours 😮
🗞️Restaurant Business | https://www.restaurantbusinessonline.com/food/kichi-kichi-chef-famous-omurice-dance-tour-us-pop-events
⠀
5️⃣👑 Burger King's self-reflective Oscars ad takes over the show🍔📺
✔ Burger King dominated this year's Oscars ad conversation with a 90-second self-reflective spot titled "There's a New King, and It's You" at the 2026 Academy Awards ⠀
• The ad openly admits to past failings — slow service, crushed packaging, declining taste — and even declares the old King mascot "fired," with U.S. and Canada presidents shown personally receiving customer feedback on camera ⠀
• It's part of the $400M "Reclaim the Flame" turnaround strategy launched in 2022, and 2025 same-store sales grew 1.6% YoY — signaling the turnaround may actually be working
🧑🏻💬 Personally, this is one of the most memorable ads I've seen in a while! It brought back memories of hitting up Burger King with friends before PC cafés back in middle and high school — and watching them brutally acknowledge the exact "did the taste change?" moments from a customer's POV, then commit to fixing it, was really something… I've linked the original YouTube ad below, definitely give it a watch 🔥
🗞️Business Insider | https://www.businessinsider.com/burger-king-oscars-ads-admit-mistakes-promise-changes-turnaround-2026-3
👑Burger King, ‘There’s a New King and It’s You.’ | https://youtu.be/tDZ6LzqDNZQ?si=tzQcq9sRaqFBQC60
⠀
🕗1st Fridays – Korean Food Trend Highlights
🕗3rd Fridays – Global Food Trend Highlights
👀 Irregular Publication – FOOREND's Original Contents
✉️FOOREND's Food Trend Archive foodtrend.news
💻Feedback & Business Contact: [email protected]
